1. Select a clothing product you want to sell
You can sell products that fill in gaps in fashion’s noisy market. One product might be a complete collection that is focused on one niche. Another could be a series of clothing products, such as a genderless line. You can get more product ideas by reading fashion magazines, following style influencers and listening to fashion podcasts.
2. Select a business model
There are many business models that you can choose from to start your clothing business. Each has its pros and cons. It is important to find a model that balances simplicity and profitability. There are many options:
Make your own clothes
You can make your own apparel if you have the necessary sewing skills and production knowledge. You will need a sewing machine that you can rent or buy. You may need to hire more designers as your business grows. Shopify Experts can help you find talented and inspiring professionals that will bring your vision to reality, regardless of the size of your company.
Collaboration with manufacturers
You want to be in control of the design of your products but don’t have time or the skills to create them yourself. To bring your creations to life, you might consider working directly with manufacturers. You can scale up your production quickly by working with the right manufacturer. You should communicate your growth goals with manufacturers to help them understand your inventory needs. If you are making apparel by hand, it may be difficult, or even impossible, to keep up with the increasing demand.
3. Create a business plan
There are many things to consider when starting a clothing company. There are many things to consider when starting a clothing business. You will need to decide how much money you have available for the store’s launch, whether additional capital is required, and if any outside assistance is needed for the legal, production, and distribution aspects. A business plan can help you to map out your strategy and launch the store successfully.
4. Create your online store
Now that you have a business plan in place, it is time to implement it!
Translate: Make an online store to sell products and interact with customers. Shopify is a platform that allows entrepreneurs to easily sell any type of clothing.
Shopify allows you to create an account and select the best plan for your needs. Then:
Select a theme. Your online store’s theme is its design or aesthetic. Choose a theme that is suitable for fashion brands like Spark or Broadcast or a free theme such as Boundless.
Make beautiful photos of your apparel. Your website is the North Star of your clothing company. Make sure to invest in professional photography. You can capture professional-looking DIY photos with your smartphone and some tricks of trade if you don’t have the budget. Make sure you capture the important details such as trims, closures and fabric texture.
Create product pages. Your product pages should include images and descriptions. It is important to include details about the clothing’s length, size, fit, and other pertinent information. Customers can also request care instructions to extend the life of their investment.
5. Select your marketing channels
After you have your shop set up, think about how you will market your products. Your website can be a great place to increase your search engine visibility. Consider experimenting with influencer-marketing by sending samples of your clothing to relevant people online.
You can start to invest in promotional opportunities as your business grows. This includes paid ads, press releases and collaborations with other well-respected clothing brands.
6. Sell via retail outlets
You can increase your customer base and diversify it by opening your own brick-and mortar boutique. You don’t have to sign a 10-year lease for a retail space. Instead, you can sell in many affordable and non-committal sales channels like:
- To host a temporary pop up shop, sublease a section of a boutique
- A mini pop-up shop can be set up on a shelf, or in a section of a supermarket aisle.
- Application for booth space in fashion, craft and designer markets
- Vendor booths at events such as garment trade fairs